#Digital visibility concepts how to

Typically, this information is sourced from sites like Wikipedia and other third-party sites, which makes it a bit out of reach for most sites. The Knowledge Graph feature on Google SERPs can be found at the top of the page and to the right of ads, Featured Snippets, and organic results. And they’re one of the best ways to get in front of people without advertising. They offer a brief amount of information in the form of a paragraph, list, table, menu, or video. Both shopping ads and text ads are shown here:įeatured Snippets, also known as “Answer Boxes”, appear at the top of a Google search results page or directly underneath the paid ads at the top of the page. shopping ads) or text-based ads, these are positioned ahead of any other feature – or can also be found at the bottom of SERPs, in some cases. Paid advertising is one of the best ways to increase your brand visibility in search because ads are sometimes the first feature to be displayed on search engine results pages, depending on the search query used. To be clear, we’re not including organic results as part of these SERP features, but there are plenty of other opportunities. SERPs have many more features than they did years ago, and this is helpful for brands looking to drive greater awareness. Helpful Features of Search Engine Results Pages (SERPs)

Then, we will discuss a few of the major websites that can help your brand assume more real estate in search. In this article, we will cover the various features of Google search engine results pages, which can help you increase brand visibility.

#Digital visibility concepts how to

The key to taking advantage of these opportunities is to understand the type of information search engines are serving, and how to create the content most likely to be displayed. Search engines offer multiple opportunities for brands to increase their visibility, boost awareness, and drive more traffic to their websites.